Colchuck Consignment

Branding & Signage

Colchuck Consignment is North Central Washington’s used outdoor gear source. They strive to make the outdoors more affordable and equitable, and to keep working gear from ending up in the landfill. Along with used gear, they offer a community gathering space, events and classes, gear repair services and rentals on a sliding scale; so much more than a gear store.

The logo incorporates elements of the outdoors and the concept of recycling into a cohesive mark. The hand lettered type is friendly to the newbie and novice adventurer, and matches the shop’s hands-on, diy aesthetic. The flag represents conquering goals, no matter how small or big. The single color logo is set upon a palette of locally inspired colors; from the turquoise of Colchuck Lake, to lupine purple, balsam root yellow and granite rock gray.

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